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lter
Trade Corporation (ATC) is a private entity registered with the
Securities and Exchange Commission in May 6, 1988 to engage in
both domestic and international trading. The company started with
an operational capital of P50,000 loaned from its Japanese partners
with a paid up capital of P12,500 out of the P200,000 authorized
capital.
A shared vision
between Negros-Japan progressive individuals to venture into a
sustainable economic activity expressing social responsibility
as a joint effort between partners nurtured the idea of trade.
A people to people trading came into being which defines ATC's
existence.
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The goals of ATC
are:
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To create effective marketing services that
satisfy increasing number of customers;
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To deliver best and quality products;
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To strengthen, control and optimize resources
to ensure viability and productivity;
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To strengthen and expand the organization to
improve efficiency and performance, to be more professional and
better able to serve the stakeholders;
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To maximize the organization experiences and
impact which makes it different from other organization's, and
pioneer in alternative trade by providing and developing capacity
of producers to increase their self-reliance and independence
and of their organization and their community; and
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To strengthen local and international strategic
partners and solidarity networks supportive of and respond to
trade issues and concerns affecting small marginalized producers.
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Two major products
traded internationally by ATC are Balangon, a native variety of
green banana, and Mascobado, a non-centrifugal sugar made
from boiled sugarcane juice. Mascobado has established
distribution channels in Japan, Germany and Switzerland while
Balangon is traded mainly to Japanese consumer cooperatives numbering
close to a million households at present. Alter Trade is also
developing exports of mangoes, frozen pineapple and organic corn.
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