ATG History continued...

Alter Trade Corporation

     Alter Trade Corporation was established to engage in both domestic and international trading. It's counterpart, Alter Trade - Japan (ATJ) was set up to reach out to the Japanese consumers. Together, ATC and ATJ became significant links between the marginalized Negros producers and Japanese consumers in a relationship known as People to People Trade.

The start of Mascobado Trading - 1987

     Mascobado (muscovado sugar) became the first trading commodity. It was chosen because sugar is representative of the struggles of the sugarcane workers and farmers in Negros. Mascobado became a symbol of solidarity between and among the Japanese consumers and sugarcane producers. The first shipment of Mascobado to Japan was in 1987. A year later, it was able to establish distribution channels in Germany and Switzerland.

The start of Balangon Trading - 1989

     In 1988, ATC started developing the Balangon (a native variety of green banana) for trading in Japan. The first shipment of Balangon reached Japan in 1989. The naturally grown Balangon gained wide patronage because of its aromatic sweet-sourness taste, which the Japanese found desirable.

Alter Trade Manufacturing Corporation (ATMC) - 1992

     As the market expand and quality requirements for Mascobado increased, the need for a new structure became evident. Hence, Alter Trade Manufacturing Corporation was established in 1992.

     ATMC processes Mascobado from sugarcane delivered by POs, then pack and deliver the same to ATC for trading. ATMC is dedicated to developing technologies and systems to produce quality Mascobado sugar for both international and domestic markets.